10 ways to get a free link to your website

When entering the market or just starting to promote their website, most entrepreneurs strive to do it on their own, minimizing the costs of contractors. This is natural, because at the start every dollar can be decisive. That is why we have prepared a selection of link building methods that you can apply yourself. They are not always easy, they require more communication, patience and time, but at the same time they open up access to free links, which will be the first step to creating a high-quality link profile.

 

According to HubSpot, 65% of marketers consider link building one of the most difficult parts of SEO, but it is also one of the most effective strategies. In addition, more than 70% of search users only click on results from the first page of Google. This means that a quality link profile is the key to your visibility and success.

 

Our selection includes methods that take time, but do not require large financial investments. This is a great start for those new to link building or new website owners who are willing to invest the time and effort to achieve their goals.

 

1. Speak at conferences, online schools, summits, and forums

Many organizations publish information about speakers on their websites, adding links to their sites. You can offer to conduct a webinar or lecture, even online to get a mention on the site. This not only secures a link, but also increases your reputation in the niche. You can also prepare an auto-webinar and offer it to several different online schools or something at once. Once you record a high-quality and interesting lecture, you will receive recognition and, possibly, a link to your website from their resources.

 

2. Create an RSS feed for your blog

RSS feeds allow you to automatically distribute your content, which is useful for those who create article aggregators (in simple words, your article is stolen). It’s important to include internal links to your resources when writing and publishing your content. So that even when copying content from you, other sites copy the link to your resource along with the article. Most likely, these will not be resources with a very high reputation in the eyes of Google, it is essential to understand this.

 

3. Write reviews about products or services

Think about everything you’ve ever used. Check out their websites and see if they post reviews from customers. Formulate a detailed and sincere review about the product or service you used and offer it to the webmaster. Small companies often publish such reviews on their websites along with a link to the author/their client. This is a great way to get a natural backlink.

 

4. Add your site to company directories and listings

Many business platforms, such as Yelp or Clutch, allow you to create a business profile and add links. Select directory niches with a high level of Google trust. There are many of them, they can be both global and local, broad specialization or narrowly specialized. Conduct your own research, create a Google table of such resources and register there. 

 

5. Get links from profiles on forums and Q&A sites

When you join forums or platforms like Quora, you can add a link to your profile. Although it is often nofollowed, such a link can drive traffic and be part of your link portfolio. And although the forum culture is dying out with the development of Reddit, you can still find active discussion threads on various topics by spending a little time searching. 

 

6. Ask customers for feedback

The most commonplace way is to attract customers to leave reviews. Some companies ask to do this on Google maps, some on sites that collect reviews. You can ask to do this on their website (for free, or for a discount on services or a gift – as agreed). Happy customers can publish a post about your product on their blog, including a link to your website. This not only creates a backlink, but also builds trust in your brand. And even if the client doesn’t have a website – they can do it on social networks – it may not be as important for link building, but it will still generate traffic and awareness. 

 

7. Posting on other people’s blogs or on platforms such as Scoop.it

Some sites allow you to register as an author and share your content. Sites like Scoop.it allow you to post your material, which often results in links being posted.  But the policies of the sites are different. Somewhere it may be prohibited to share links; the approach to each blog should be unique, having clearly studied the terms of use of the resource, the structure of posting material and site trends. 

 

8. Get a link from copied content

If you notice that your content has been copied without permission (this could be text, presentation, photo, video), contact the site owner not with a complaint, but with a request to add a link to the original. Most sites are willing to do this to avoid copyright infringement issues and the need to completely prepare new material. 

 

9. Links from profiles

And while profile links don’t do much, they are technically a “link building strategy.” The idea is that you register on all resources that allow you to place a link to your site in the “About You” description. If you decide to go this route, then focus on sites in your niche. This way, your links won’t look like spam, and there’s a better chance that people who see them will be interested in your content.

 

10. Find out where your employees studied

If you have university alumni on your team who have a section about their student successes, ask to add your site to their page. This will provide a high-quality backlink from the .edu domain. Now this trend is gaining momentum, and more and more educational institutions are creating pages about their graduates, which describe their future path. If there is no such person among your team, this is a reason to add a checkpoint to check the candidate when hiring you. 

 

Bonus* Donate to a charity

This is not a completely free method, but if you already have a developed donation culture and are used to giving part of your profits to donations, then this can result in a high-quality link. Some organizations publish a list of sponsors with links to their resources. This is an easy way to get a backlink that also demonstrates your social contribution. Unfortunately, this is one of the most used link building strategies on the planet. And now Google is increasingly classifying such links as “paid links.”

 

Free link building is a great start for newcomers to the market and companies that have not previously been involved in SEO and link building. This is an opportunity to build your link profile, attract first visitors and increase the authority of the site on your own without a budget for promotion. However, in a very competitive niche and as your business grows, such methods will quickly become ineffective.

For certain types of businesses, high-quality, relevant links are very important, which build the trust of search engines in the site and help achieve top positions in search results. Since all competitors are also doing this, it will be simply impossible to break through them without regular professional link building.

 

Linkyway specializes in obtaining high-quality links that significantly accelerate the growth of sites in search engines. We use proven methods that save you time and allow you to focus on your business while professionals work on your promotion strategy. You don’t have to spend hours on communication, persuasion or technical details. You will get results that match your business level and ambitions.

 

Free methods are a useful tool at the start, but for a real breakthrough, a professional approach is significant. If you want to grow, trust the experts. We are ready to help you achieve your goal!