AI NICHE: 300 HIGH-QUALITY LINKS TO OUTPERFORM COMPETITORS IN SEARCH
ABOUT THE CLIENT
Our client is a company that specializes in business process automation and has created an artificial intelligence-based platform for data processing. Due to a signed NDA, we cannot disclose their name, so it will remain hidden.
In April 2024, the company approached us with a serious challenge: to overcome high competition in the AI solutions niche, as artificial intelligence technologies are actively developing, and new business automation tools appear daily. Some competitors had already secured top positions in search results, and our client aimed to achieve visibility, increase organic traffic, and enhance brand recognition. The situation was complicated by the fact that the company was competing not only with well-known AI solutions but also with numerous new startups constantly entering the market.
Workprogress
Given the high competition and constant influx of new AI solutions, we immediately understood that simply increasing the number of links would not be sufficient. Therefore, we worked holistically with other SEO methods. However, in this case study, we will only describe our part of the work related to link building. It's worth noting that high competition made it difficult to find quality platforms that would accept content with the necessary anchors. But thanks to our network of contacts and non-standard approaches to outreach, we were able to secure high-quality placements. The work process looked like this:
-
The first step was a detailed niche analysis. Our specialists researched the backlink profiles of companies that had already secured TOP positions for desired keywords. Since our mission was not only to increase the number of links but also to ensure that each one would truly move the client toward the TOP, shortly after starting the environment audit, we realized that competing on quantity would be ineffective.
-
We chose a link building strategy through placement on resources with high DR (such as TechCrunch, The Verge, VentureBeat, Gizmodo, ReadWrite, and others). We focused on obtaining links from authoritative resources in the IT sphere and began negotiations with webmasters. For us, this meant carefully selecting resources considering cost/result and creating high-quality content that emphasized the uniqueness of the client's product.
-
For almost a year, we systematically built a link building strategy aimed at stable traffic growth and improved positions in search engines. The average DR of the built links is 76. Our work continues today, as competition is not decreasing, and new players appear daily.
results
50% INCREASE IN ORGANIC TRAFFIC
EXPANSION OF THE SITE'S REFERENCE PROFILE WITH QUALITY PLACEMENTS
book a call with our team 