FOREX NICHE: INCREASING BRAND AWARENESS THROUGH TRUST PLACEMENTS

50+ TRUSTED PLACEMENTS

ERNFOREX

In the second half of 2024, the client came to us as an already well-known brand with good traffic and high recognition in certain GEOs. They wanted to strengthen their link profile and increase brand awareness beyond their typical regions while enhancing their expertise. Therefore, we focused on publishing on trusted, high-traffic resources in small quantities but with guaranteed effectiveness.

Disclaimer: Along with our link building work, the client independently handled internal and external SEO for the website, which also significantly impacted the site’s traffic and rankings. If you need help with SEO, anchor plan creation, and strategy development, you can also contact us for these services.

Thanks to the strategy focusing on Digital PR placements on English-language resources, our links not only increased the client’s site authority but also began collecting a large volume of relevant traffic from US GEO, falling into the best links category on selected resources during this time. This also contributed to increasing overall brand awareness, particularly in English-speaking regions.

PROJECT WORKSPECIFICS

Before beginning placements, our Linkyway team conducted a detailed analysis of the niche and competitors across different GEOs and formed a link building strategy for the client, considering the theme, environment, and current website status. We decided to choose a path similar to Digital PR, which would help both attract targeted traffic and strengthen audience trust in the client.

We compiled a selection of authoritative and popular sites, contacted them, and chose the best top thematic resources with high traffic and authority in the financial niche, offering good placement conditions for the client. This allowed us to obtain not only quality backlinks but also attract targeted relevant traffic. Many of our chosen sites don't accept simple paid guest posts; for this, we offer donors special conditions to obtain links.
We took a responsible approach to content: all articles were well-written and matched the niche and themes of the chosen sites, in English. They were prepared by copywriters considering our needed emphasis, topic relevance, and resource structure. For example, one of the materials was an article about Pavel Durov, published right after a resonant situation with him, which caused high interest and attracted significant traffic to this material.
To this day, we carefully monitor the quality of all created links. All links are dofollow, remain active after placement, and must be indexed for maximum effectiveness. Before placement, the client received all materials for approval to ensure each article and platform met their expectations, and we took on subsequent monitoring.