Link building for Crypto and FinTech projects

For any online business, link building remains one of the most important elements of search engine optimization. Due to the specifics of the market, high competition, and regulatory restrictions affecting advertising, this strategy is especially crucial for crypto and financial projects.

Strict laws govern advertising of financial services and cryptocurrencies in many countries. This also affects the ability to publish or link to websites and imposes additional requirements on the planning and selection of affiliate sites.

Meanwhile, competitors are fighting for the attention of readers and places in search results. Prices and demands for content quality rise when popular financial and crypto sites receive many hosting requests.

In such circumstances, it’s essential to develop a unique link-building strategy for this niche. In this article, we’ll explore various approaches to creating effective link-building strategies for crypto and fintech projects, leveraging the latest trends and industry developments.

Why is link building important for crypto and fintech projects?

In the crypto and fintech industries, trust and authority are critical. High-quality backlinks not only help improve rankings, but also create a positive brand image, attracting more potential customers and investors. Links also signal to Google that a site is trustworthy, which is especially important in today’s competitive environment.

Building Trust in crypto projects and fintech companies

Crypto and fintech projects cater to audiences that value reliability and trust. As a result, it’s important to place links on authoritative and relevant platforms, such as specialized blogs, niche websites, or forums.

The target audience typically includes investors, traders, entrepreneurs, and developers who are well-versed in these topics. They expect expert-level content that is both useful and engaging.

Google places special emphasis on financial content, favoring sites that demonstrate expertise and authority. This means creating high-quality content backed by facts and reputable sources.

The cryptocurrency market, in particular, often faces skepticism due to fraudulent schemes and limited regulation. Quality backlinks from trustworthy sources help create a positive image, making your project appear more reliable. For example, blockchain-related blogs or specialized forums can be excellent platforms for obtaining high-quality links.

However, not all websites are willing to host links to crypto or fintech topics due to concerns about scams or risks to their reputation. This limits the choice of platforms for collaboration, and webmasters often decline such requests.

Increased visibility of crypto projects and fintech companies on Google

The more your resource appears on trusted platforms, the more often potential clients will find it. Proper link structure contributes to better search engine rankings. This is especially true for crypto and fintech projects, since the audience often seeks expert information before making a decision.

But it’s important to note that due to the large number of dubious projects in these niches, excessive or unnatural use of links may be considered spam by search engines. This may lead to sanctions and a drop in rating. It’s important to approach link building cautiously.

Attracting organic traffic to the websites of crypto projects and fintech companies

Potential clients more often go to the site using thematic resources. For the crypto and fintech sectors, such conversions typically translate into actual users or investors. Therefore, backlinks not only improve SEO, but also directly impact business performance.

You can try to get some links for free:

•      Forums (Reddit, BitcoinTalk, AltcoinTalk) – get into some thread with an article from your website, or even write it specifically for discussion.
•      News sites (CoinDesk, CoinTelegraph) – cool and quickly cover some news event in business and offer the platforms your expert analysis with a link to your product.
•      Social Media (Discord, Linkedin) – write a post or find a community where you can organically mention your project.

In-depth analytics, guides, market trend reports, and educational materials naturally attract links and readers to your site. This adds value to your audience, builds trust, and drives organic traffic.

 

Challenges of link building in crypto and fintech

Link building in these niches has a number of specific difficulties that must be taken into account when planning a strategy.

Regulatory restrictions: In many countries, cryptocurrency and financial services advertising is subject to strict regulations. This limits the number of platforms willing to collaborate with projects in these niches.

High competition: The growing number of crypto projects and fintech startups creates a high demand for quality backlinks. Companies must adopt creative approaches, such as unique content formats or partnerships, to secure links.

Difficult audience: Audiences in these niches—typically experienced investors, traders, or developers—expect a high level of expertise. Superficial content can harm your reputation. Therefore, it’s crucial to ensure that the content linked to is relevant, valuable, and authoritative.

Link building strategy for fintech and crypto projects

 

How to approach creating quality content and what to consider? 

• It is better to write in-depth analytical materials, guides, reports on market trends or educational materials that will attract people. 
• The crypto sector often uses decentralized platforms, which can create indexing problems. You need to pay attention to this.
• Interaction with influencers (Blogs, YouTube, Twitter) is one of the most effective ways to promote crypto projects for 2024. Influencers can post links on their channels, which often becomes a source of quality traffic.
• For crypto and fintech sites, it is critical to take into account local features. This may include collaboration with regional media, which helps build trust among local audiences.

 

Where to publish?

 

Restoring broken links (Broken Link Building)

This method involves searching for inactive links on other sites and offering to replace them with a link to your resource. In the crypto industry, where sites are updated frequently, this approach can be especially effective.

Outreach

One of the important methods of link building is outreach. This is the process of contacting website or blog owners for the purpose of posting links. For crypto and fintech projects, it is significant to focus on resources that match the topic and audience of your business.

Guest Post

One of the most proven link building methods is writing guest articles for niche media. For crypto and fintech, it is important to find platforms that have authority in the relevant field, such as specialized blogs, forums, or news sites.

An example would be writing analytical articles or guides for resources such as CoinDesk or CoinTelegraph. The key is to provide high quality content that will be useful to their audience. For example, an article about the security of blockchain transactions or a comparison of different crypto exchanges can attract a lot of attention and generate organic links.

Creating unique content

Content that brings value always attracts attention. These could be in-depth analytical reviews, guides, checklists, or even market research. 

Additionally, unique content may include interactive elements such as cryptocurrency calculators, investing simulators, or data visualizations. Such content can significantly increase your visibility and authority in your niche. Other sites will happily accept them for publication and you will get a lot of cool backlinks. 

PR campaigns

Publishing in top media outlets such as Forbes, Financial Times or Bloomberg not only increases brand awareness, but also generates high-quality links. Organizing press releases about product launches or collaborations with other companies can be an effective tool.

Working with forums and communities

Cryptocurrency forums such as BitcoinTalk, Reddit or specialized Telegram channels are ideal platforms for attracting traffic. However, it is important to consider that spam or intrusive advertising can have a negative impact on your brand’s reputation. Actively participating in topical discussions by providing useful advice or answering questions can significantly increase your credibility among users.

Collaboration with influencers

Influencers in the crypto industry can contribute to the rapid growth of your project. They can not only share your content, but also create a positive identity for your brand.

Collaborating with financial experts can also help spread your content to a professional audience. For example, organizing general webinars or podcasts with well-known industry figures.

How to adapt strategies to changes in search algorithms

Google is constantly updating its algorithms, so link building strategies must take these changes into account. The main emphasis should be on:

• Compliance with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Search engines prefer sites with content written by experts.
• Naturalness of links: Avoid using patterns that might be considered unnatural.
• Variety of anchors: Use different types of anchor text to create a natural link profile.

Using AI in link building

Modern artificial intelligence tools help automate competitor analysis, find promising sites for placement and create personalized outreach strategies. Integrating such solutions can significantly save time and increase efficiency.

Conclusions on promoting crypto projects and fintech companies

Link building for crypto and fintech projects is challenging but essential. With a well-planned strategy, attention to trends, and consistent focus on content quality, your project can stand out from competitors, gain trust, and achieve higher rankings in search results.

If you didn’t find what you were looking for, you can read our article with a step-by-step description of link building for Saas projects.